Alphabet Soup

A Collaborative Typographic Artwork

In my capacity as creative coordinator of TEDxCapeTown, I conceptualised and managed the production of this project.

24 artists were selected to create a typographic artwork of one letter - together they spelled the event theme "Amazing People, Crazy Places". 

Canvasses were submitted one month before the event - after which we released them one day at a time via our social media platforms, to create build up hype preceding the event.

Thereafter, the canvases were arranged in an interactive mural for the duration of the event, where audience members could engage and admire their works.

The artists selected were chosen to reflect TEDxCapeTown's values of inclusivity; reputed local designers and illustrators participated amongst design collectives, artists students, hobbyists and even high school students.

Photographs by Tracy Gander