Treeshake

Logo & corporate identity

Treeshake is a new online training platform teaching web and marketing skills. The name is inspired by Nelson Mandela's birth name, "Rolihlahla"; meaning 'to pull the branch of a tree' or 'troublemaker'. Treeshake aims to be disruptive in order to push progress in South Africa's tech and online industries.

The Corporate Identity is based off a faceted leaf. The design was applied to brand elements including corporate stationary & gifts, and training materials.